Bird's Custard Powder

Egg-free vanilla custard powder · Bird's · Pantry specialties

worth it

Why it's worth it

The original egg-free custard powder, poured over crumbles, sponge puddings and trifles all over Britain. It is close to Czech pudinkový prášek, but it makes a pourable sauce rather than a set pudding.

Taste

Makes a smooth, thick, bright yellow vanilla custard sauce with milk; sweet and mild

Why this rating

You can’t get this at homerare or import-only in Czechia

Reviewers rave about it2 sourced review quotes on file

A local icona well-known local classic

Easy to findstocked in mainstream chains at everyday prices

Scores 7 of 10 on our published rubric.

Nutrition

Nutri-Score BGood nutritional quality

Source: Open Food Facts label data (may lag pack reformulations).

Where & what you'll pay

Tesco

Sainsbury's

Asda

Morrisons€EAN 5000354908248

If you know Czech shelves

Czech vanilkový pudinkový prášek (e.g. Dr. Oetker) is the cousin; Bird's is made as a pouring sauce

Sources

“Bird's Custard Powder creates a smooth vanilla custard, perfect for trifles and tarts.”
www.thegreatbritishshop.ca (retailer)
“Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods.”
en.wikipedia.org (encyclopedia)

Curated 2026-09-23. Image: Open Food Facts contributors, CC-BY-SA.